Sarah Berro | Sr. Creative Director
Twix Bites Series
KFC Here comes the shrimp
Heinz - Pass Majed The ketchup
Sadia - Back to school
JOHNSONS VITA RICH
M&M's
Lay's Forno - Choose to stand out
Google Duo
Our idea was to show people the value of every drop of blood. The word "Nokta" means drop and dot in Arabic, depending on the context. And adding a dot to a word can change its entire meaning. So we launched "Kol Nokta Btefrek", which means, every drop and every dot counts.
A poster campaign using Arabic Kufic typography and carefully chosen words reflecting the pained state of needing blood. We showed how with one single dot or drop the meaning of the word would change to one reflecting positivity and hope.
CLIENT |
LAW 3ANDAK DAM
CAMPAIGN NAME |
KOL NOKTA BTEFREK
CLIENT
LADY FOZAZA
CAMPAIGN NAME
HIGH SHOULDERS
Lady Fozaza is a Saudi fashion designer, famous for her original jackets that use animal print and high shoulders to show women's unique personalities.
"High shoulders" is a print and poster campaign we developed to launch her new collection.
CLIENT
RED CROSS
CAMPAIGN NAME
EZA 3ANDAK DAM
With the rise of conflict and instability in Lebanon and across the region, blood donation pleas have become a bind spot. Our goal was to change behaviour and get more people to take action.
We appealed to them by using an expression that is part of their every day communication."Ezra 3endak Dam", literally translates to "If you have blood" but is used in colloquial dialect to also mean "If you have an ounce of humanity". We used the kufic Arabic script for its flexible quality and innate geometric form and formed the cross with our 3 words message.
CASE STUDIES
